Why Boards Must Support CMO Change Agendas To Build More Customer-Centric Organizations In 2016

This article is by Caren Fleit, a senior client partner and leader of Korn Ferry’s Global Marketing Center of Expertise. She specializes in senior-level executive search for marketing-driven and customer-centric companies, with a focus on brand-oriented retail and multi-channel consumer goods and services businesses, and the B-to-B companies that partner with them.